Trump Media is a very ambitious player in the landscape of polarization and rapid change in media. Of promise are alternative perspectives, in this case, mostly political, making its management a centerpiece in debates over media influence and public reception. As it’s early for old media and as the latter struggle with audience retention, the question comes out now about how Trump Media will shift the narratives and take into account the growing diversity of viewers. The solution lies in new strategies that Trump Media has outlined to engage users. Creating a niche in a very crowded market through a…
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